Liz is the principal of the award-winning brand strategy firm, Envision, located in Minnesota. She brings over a decade of creative communications experience to the Brand MDNA team and has an uncanny ability to listen and deliver a company’s core brand message. This has translated into the 7Point Review which is foundational to the Brand MDNA process.
Since it’s inception in 1992, Envision has won 40 national and international awards recognizing communications results. Recently Envision was awarded the Crystal Clarion from The Association for Women in Communications. Envision, led by Liz, was one of 90 firms chosen among thousands of national and international entries for its client work.
All her life Liz has been a “people person.” So it’s not surprising that she has good people skills. What clients seem to sense immediately is that she is trustworthy. Also an idea person, Liz can envision the “what ifs,” which explains why she likes the interviewing process and getting to know clients. These qualities lend strength to her background in the liberal arts, brand management and visual appeal. Since the age of six, she’s been playing the piano and enjoys taking lessons at MacPhail Center for Music. Her favorite coffee: light roast with a significant amount of cream and sugar.
Ed is the originator of the 7 motivational profiles and brand network analysis process that drive Brand MDNA. His personal mission is the redemptive synchronization of society. To do this he has created proprietary strategies, intellectual properties, and authored books that help individuals and organizations achieve synchronization by aligning culture, strategy and optimization. He is also a strategist for publicly traded entities being the CEO of a publicly-traded business incubation company.
Ed has assisted start-ups across a multitude of industries from dot-coms, education, children’s entertainment, advertising and social “philanthro-capitalist” businesses. His passion is to work with entrepreneurs and brands, to engage in social responsibility and maximize market leadership strategies. Kang’s work has won several awards and different industry accolades as a cofounder of The Re:LIFE Group, a think-tank that developed the initial core intellectual capital that would become Brand MDNA.
As a researcher and thinker, Ed is committed to helping companies thrive. With a strong pulse on the marketplace, Ed develops online strategies that align with the a brand’s MDNA. His work hits the mark because he can identify – and leverage — principles and patterns that make an organization thrive. Practicing social responsibility, and organizing others in the effort, is a passion and one that he integrates into his business life. Ed is always planning his next excursion to a third world country with a team for social projects and enjoys a Chai Latte now and again.